Nature Valley and the Ring of Kerry Cycle


Create an engaging and impactful programme of activity to showcase the Nature Valley brand and activate the Nature Valley sponsorship of Ring of Kerry charity cycle beyond providing product.


  1. Increase consumption of key product lines amongst target audience
  2. Generate positive PR for Nature Valley brand
  3. Generate content for Nature Valley social and digital platforms
  4. Sample 30,000 Nature Valley bars


  • Nature Valley event ambassador Hector O’Heochagain
  • Facebook activation pre, during and post event
  • 1500 Nature Valley cheer sticks were distributed to spectators
  • Nature Valley ‘Activity Zone’
    • 500 interactions at the Nature Valley Kicking Cage
    • Tested their speed and accuracy at the BATAK board
    • 200 memories captured at the Nature Valley Photo Booth
  • Nature Valley branding at the start, finish, staging area, registration, on screens and on the official car partner vehicles
  • Positive pre and post event PR and advertising (local and national)
  • Branded promo and cycling team

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