Develop a platform to activate the Opel sponsorship of the GAA throughout the nationwide Opel dealer network. The platform must activate the sponsorship and deliver commercial results in terms of car sales, services and new consumer leads for the business through test drives.
- Creation and development of the Opel Kit For Clubs mechanic
- Execute BTL marketing campaign in line with sponsorship entitlements
- End-to-end management of all Kit for Club events
- Recruitment of adult audience for events to drive test drive agenda
- Responsible for achieving annual sales, service and test drive targets as set out by Opel team