Samsung Night Run

TITAN CHALLENGE

Bring the unique concept of a 10k Night Run event to life for Samsung and deliver Ireland’s biggest and brightest run in Dublin City Centre. 

TITAN RESPONSIBILITIES

  1. Full ownership of the athlete recruitment target  
  2. End-to-end management of the event both from a marketing and operations perspective

THE RESULTS

  • 8,500 runners recruited through digital and grass roots marketing channels in 2014.
  • Event in its 4th year and expanded to Cork city in 2014
  • Full engagement with recreational running community through grass roots and digital channels
  • Full ownership of the stakeholder engagement and consultation process in both cities
  • Comprehensive Event Management Plan delivering a unique runner experience

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