Great Dublin Bike Ride

INTRO

TITAN was appointed as the preferred Operations, Marketing and PR agency by Sport Ireland and Cycling Ireland for the inaugural Great Dublin Bike Ride on Sun 13th September 2015.

CHALLENGES

  1. To deliver Dublin’s first ever cycling sportif to the streets of Dublin
  2. To create a sustainable mass participation event
  3. To co-design two routes based on 100k and 60 distances
  4. To recruit in excess of 2,000 cyclists in the first year of the event
  5. To generate awareness of the Great Dublin Bike Ride amongst the public through PR and media partners To build an engaged social community through dedicated event Facebook and Twitter accounts whilst appealing to those new to the sport of cycling
  6. To create a start and finish line that showcased Smithfield in coordination with Dublin City Council regeneration plans

RESPONSIBILITIES

  1. Responsibilities
  2. Stakeholder Engagement
  3. Partner Engagement
  4. Contractor sourcing/management
  5. End to end event operational planning
  6. Media (Public Relations) planning
  7. Media partner management
  8. VIP Management
  9. Event resource planning
  10. Health & Safety planning
  11. Participant recruitment
  12. Digital and Social Media Marketing Strategy

RESULTS

  • Recruited over 3,200 cyclists
  • Overwhelmingly positive reaction from client, stakeholders and participants alike (see survey results)
  • National and regional print, online and broadcast coverage to the value of €75k.
  • Commitments made to key stakeholders were honoured e.g all cyclists had departed Smithfield and North Quays as per agreed timeframe, last cyclist had completed the course in advance of the agreed time. A Great Dublin Bike Ride community of over 8,000 fans on Facebook and 2,000 followers on Twitter was created
  • A post event participant survey was also issued which received 677 responses

Key Highlights from survey:

  • 89.75% thought the GDBR experience was “excellent”
  • 88.35% thought it was “extremely organised”
  • 97% thought the volunteers/Gardai we “extremely helpful”
  • 88% thought the route was “extremely safe”
  • with 7/10 saying they’d “promote the event to a friend or colleague”

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