Kerry Foods – Charleville Snackfuls

CHALLENGE

  1. Launch Snackfuls and increase consumption to defined target market in both corporate and commuter segments
  2. Offer an EXPERIENCE – go beyond just sampling, unique & stand out from the crowd
  3. To sample into chosen corporates allowing our brand ambassadors to actively engage with consumers
  4. Sample 45,000+ Charleville Snackfuls to key consumers across Dublin & Cork City Centre
  5. Increase awareness of the Charleville brand amongst target audience

RESPONSIBILITIES

  1. Secure buy-in from selected corporates, engaging key contacts to organise sampling activations at specific company locations
  2. Liaise with Dublin & Cork City Council and gain relevant permissions for city centre activations
  3. Select & manage a promotional team that would deliver a high return in samples distributed as well as targeted consumer engagements
  4. Manage all logistics in terms of delivery & distribution of all samples to each corporate & commuter locations

THE RESULTS

  • Over 45,000 samples consumed by key target market through active sampling engagement
  • Created curiosity & talkability around Charleville brand amongst corporates & commuters
  • Brand awareness for Charleville Snackfuls amongst key target audience
  • Positive PR for Snackfuls resulting from overall sampling campaign

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