– College Football Classic


  1. Provide a fully branded bespoke built American Football FanZone to support the College Football Classic Media Day in Trinity College
  2. Deliver the CFC FanZone to locations around Dublin where target market will be in attendance
  3. Create an EXPERIENCE – engage with attendees and capture content
  4. To generate positive PR for the College Football Classic
  5. Increase awareness of the College Football Classic amongst target audience
  6. Offer fans something different & unique


  1. Secure buy-in from selected venues, engaging key contacts to organise FanZone activations at specific locations
  2. Liaise with key governing bodies and gain relevant permissions for city centre activations
  3. Select & manage a promotional team that would deliver a high return in content & data capture as well as targeted consumer engagements
  4. Manage all logistics in terms of delivery, set-up & take-down of FanZone at each location


  • Created curiosity & talkability around College American Football game between Boston College & Georgia Tech amongst target audience
  • Brand awareness for College Football Classic amongst key target audience
  • Positive PR for College Football Classic resulting from FanZone activation

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