Nature Valley Ring of Kerry Cycle 2016

NATURE VALLEY & THE RING OF KERRY CHARITY CYCLE 2016

TITAN CHALLENGE

Activate the 3rd year of the Nature Valley sponsorship of Ring of Kerry Charity Cycle through creating an engaging and impactful programme of activity.


TITAN RESPONSIBILITIES

  1. Use the cycle’s platforms as the official launch to introduce the Nature Valley Protein Bar to market and sample up to 35,000+ units of stock
  2. Activate the 3rd year of Nature Valley’s Sponsorship of the ROK Charity Cycle
  3. Secure the title as the Official Entertainment & Leading Event Sponsor Deliver significant ROI
  4. Design & Utilise the New Suite of Event Collateral
  5. Offer a Unique & Memorable Experience
  6. Generate Quality Interactions
  7. Increase the Nature Valley Footprint – both at the Race EXPO and On-Course

THE RESULTS

  • Secured Brand Ambassadors Dermot & Dave from Today FM to actively engage with the crowd & showcase Nature Valley as lead Sponsors
  • Created and implemented a Full LIVE event production schedule
  • 2,500 Nature Valley ‘Good Luck’ Signs distributed to spectators
  • Significant brand awareness achieved through development of new event collateral
  • Positive pre and post event PR and advertising (local and national)
  • Branded Promo and Cycling Team
  • Achieved larger footprint in the EXPO via branded X-Gloo/Stage Branding and on-course via Bespoke Inspirational Signage
  • Secured prime location at the EXPO area – ensuring the Nature Valley brand was front and centre at all times
  • Nature Valley was the Number 1 recalled brand when particpants were surveyed on Sponsor Awareness (83% were ‘very aware’ of Nature Valley’s sponsorship)

Edit event details

×