Centra Live Every day
In conjunction with Fleishman Hillard, TITAN, was appointed as the event agency to plan and execute the PR launch of Centra’s new brand position, Live Every Day
- To create an event that reflects on Centra’s new brand position and encourages people to live in the moment and make the most of every day.
- Recruit corporate companies in the Herbert Park area to attend the event
- Build an event that all participants felt they were part of something safe, enjoyable and well organised
- Create initiatives so attendees could share their experiences of being at the event on social media and drive talkability for the brand
- Design bespoke areas for Centra ambassadors Henry Shefflin, Pat Divilly & Sarah Keogh
- Shape an event that catered for all ages and lifestyles, from young kids to working professionals