TITAN Experience was appointed as the event agency to plan, execute and capture a spooktacular pop up activity that would generate talkability online and highlight Centra Halloween offers.
TITAN Experience were challenged by Centra to create a viral activation ahead of Halloween in a store. Challenges included:
- Ensuring the right content was captured in the short time of filming – only 1 day allowed in store with the video crew
- Dressing the store so it reached the KPI to give customers a fun fright but still allowed customers to shop normally
- Editing and turning the video for release within a short time frame