In September 2016, TITAN designed and executed a nationwide College Campus experiential
to promote the new 30 day Broadband proposition to the student market.
- Build an activation that would engage the student population around Virgin Media’s 30 Day Broadband
- Provide a fully branded bespoke Virgin Media activation to support the new broadband offer (fully wrapped Virgin Media ice-cream van)
- Deliver FREE ice-creams to students whilst engaging them around the broadband offer and driving data capture
- Create a fun environment for our brand ambassadors to engage with students and capture social content
- Increase awareness and generate positive PR for Virgin Media’s 30 Day Broadband
- Work in partnership with Virgin Media’s media agency OMD.