Rock ’n’ Roll Half Marathon

TITAN CHALLENGE

Bring the unique concept of the Rock n Roll Half Marathon event to life for the Competitor Group International (CGI) and deliver Ireland’s funkiest half marathon in Dublin City Centre.

TITAN RESPONSIBILITIES

  1. Full ownership of the athlete recruitment target
  2. End-to-end management of the event both from a marketing and operations perspective

THE RESULTS

  • Full execution of an internationally renowned event in Dublin
  • 7,500 runners recruited through digital and grass roots marketing channels in 2014.
  • Event in its 3rd year in 2015
  • Full engagement with recreational running community through grass roots and digital channels
  • Full ownership of the stakeholder engagement and consultation process
  • Delivery of a unique runner experience with bands every mile along the course
  • Delivery of a finish line festival and concert in the Phoenix Park
  • Addition of a family 5k sponsored by Coca Cola in 2014

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