Rock, Run & Raise Funds for Holles Street - NMHF

Intro

TITAN were engaged by The National Maternity Hospital Foundation (NMHF) to create a fundraising concept to drive awareness of, and raise funds for the Foundation’s work.

Challenge

  • To create a fundraising concept to help drive awareness of, and raise funds for, the Holles Street Foundation
  • To create a sustainable fundraising model that offers a WOW impact to advocates of the Foundation.
  • Deliver a premium overseas experience NMHF advocates as part of concept.
  • Recruit 50 individuals to the fundraising programme with a minimum commitment of €2,000
  • To create and deliver a marketing campaign to drive the recruitment of fundraisers.

Responsibilities

  • Create a NMHF fundraising platform to raise significant funds annually.
  • Drive registrations to the fundraising event.
  • Increase the awareness of NMHF amongst the target market.
  • Create content to drive engagement on NMHF social media channels.
  • Recruit new event ambassadors and hospital advocates.
  • Recruit and activate a brand ambassador as part of campaign to drive awareness and recruit fund raisers.
  • Coordination, logistics and planning of event journey & weekend for 50+ runners – including flights, accommodation, race entry, social activities.
  • Deliver fundraising target of €100,000 for NMHF
  • Create a video to showcase the event experience.

Results

  • Campaign created - Rock, Run & Raise Funds for Holles Street.
  • Planned and executed a VIP trip for 50 fundraisers to participate at the Rock & Roll Half Marathon in Lisbon.
  • Recruited 50+ participants.
  • David Gillick recruited as NMHF brand ambassador.
  • 95% of those surveyed would travel again or recommend to a friend
  • Increased website traffic by 400%
  • Grew Facebook followers from 1600 to 2600
  • Recruitment video for Rock, Run & Raise Funds for Holles Street – Reach of 750,000
  • Awareness video of wider Holles Street services - 10 second video views – 12,000 Images
  • Pictures uploaded to TITAN’s Flickr
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