Rock n Roll Half Marathon 2016

Intro

For four years, TITAN Experience have been tasked with bringing the unique concept of the Rock n Roll Half Marathon event to life for the Competitor Group International (CGI) and deliver Ireland’s funkiest half marathon in Dublin City Centre. TITAN’s responsibilities have grown over the years to include full ownership of the athlete recruitment target and end-to-end management of the event both from a PR, marketing and operations perspective.

In 2016, TITAN were tasked to make the event even bigger and recruit 13,000 runners. By building a mass participation programme underpinned by marketing, operations, sponsorship and PR, TITAN not only met this KPI but exceeded it.

Challenges

  • To deliver 4 best in class mass participation events over two days! (HM, 10k, FunRun and 5k)
  • To recruit, brief and manage of over 600 volunteers for race weekend with our partner Athletics Ireland
  • To manage 15 live music acts including headliner The Strypes. This included liaison, equipment sourcing, logistics and stage management
  • To deliver commitments, to key city stakeholders namely Dublin City Council, OPW, Transport Authorities, HSE, An Gardai Siochana and the Business and Resident Communities were honoured
  • To ensure a comprehensive community notification plan was implemented - over 45,000 businesses and residents were contacted through dedicated leaflet drops, Advance Notice signs (Static and Electronic), AA Roadwatch, National Newspapers, and a targeted round of calls and emails to key institutions around the route

Responsibilities

  • Digital and Social Media Marketing Strategy
  • Competition Management
  • Stakeholder and Community Engagement
  • Partner Engagement
  • Contractor sourcing/management
  • End to end event operational planning including drafting the event management plan
  • Media (Public Relations) planning
  • Media partner management
  • VIP Management
  • Event resource planning
  • Health & Safety planning
  • Participant recruitment
  • Entertainment Management – finish line festival and on course bands

Results

  • Recruited 14,000 runners
  • Introduced the first Rock ‘n’ Roll 10K & 5K
  • Announced ‘Affidea’ as the first title sponsor of the event
  • Launched the first ever Rock ‘n’ Run Idol programme
  • Secured consistent coverage over 8 months, worth €913.850, that appeared on print, online and broadcast platforms and reached 12,915,286 people, delivering €913,850 worth of PR coverage

Tags

  • Sponsorship Activation
  • Sampling Management
  • Promo Personnel
  • Fan/Consumer Engagement
  • Ambassador Activation
  • Event Management
  • Digital Solutions

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