GAA Healthy Club


Working in partnership with Vinehall Displays, the Challenge was to:
  1. Create, manage, coordinate and produce roadshow event that would engage GAA clubs through the GAA Healthy Club initiative
  2. Provide a 4 stop (Connacht, Munster, Leinster & Ulster) roadshow activation to launch Phase 2 of GAA Healthy
  3. Recruit 4 high profile GAA ambassadors that would help inspire attendees, share their experiences with their own local clubs and highlight the importance of being involved with club activity
  4. Create an immersive EXPERIENCE – by creating the brand ‘Look and Feel’ and capture content from the live experiences
  5. Increase awareness and generate positive PR for GAA Healthy Club amongst target audience


  1. Complete end to end management of the events, including Venue Management, Third Party Management, Health & Safety, RSVP Management, Guest Speaker Management, Catering, Venue Dressing and Entertainment
  2. Select and manage a promotional team that would help deliver a successful event, ensuring that the attendee experience was fully catered for
  3. Manage and coordinate all third parties onsite including: Venue, AV, Build, Catering & Guest Speakers


  • Worked in collaboration with GAA Healthy Club Team, to maximise reach for programme sponsor “Irish Life Health”
  • Delivered 4 ‘sold out’ GAA Healthy Club roadshow events that helped engage the target audience and publicised the Healthy Club Phase 2
  • Increased Brand awareness for GAA Healthy Club programme among the GAA community
  • Generated positive PR for GAA Healthy Club across all platforms during the 4 stop roadshow

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