Ulster Bank Rugby


Work with Ulster Bank to activate their sponsorship of the RBS Six Nations in the Irish market.


  1. Assist with the management of the RBS Six Nations Trophy Tour
  2. Manage, promote and secure entries for the Rugby Force initiative
  3. Develop a grass roots activation plan for club and All Ireland League
  4. Manage and activate Alan Quinlan’s involvement as Ulster Bank Rugby Ambassador


  • Increased entry levels into the Ulster Bank Rugby Force initiative by 100% over 2 years
    • 60% of all Rugby Clubs in Ireland entered in 2012
  • Managed the judging process annually for the Ulster Bank Rugby Force Initiative
  • Supported the planning and activation of the RBS Six Nations Trophy Tour
  • Managed Alan Quinlan’s appearances across Rugby Force and Trophy Tour events at a range of locations nationwide – this included club appearances, corporate hospitality, school events, community events and internal staff engagements
  • Recruited and managed high profile rugby ambassadors to support the trophy tour and RBS Six Nations Corporate Hospitality
  • Leveraged the Ulster Bank All Ireland League sponsorship to drive the Rugby Force Initiative

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